Social Media
Facebook Interests Targeting: How Nike, Peloton, Shopify, and the DTC Challengers Actually Use It
Facebook killed user-facing Interest Lists in 2019. The interest-targeting engine inside Meta Ads Manager survived and quietly became the operating system of consumer advertising. How Nike, Peloton, Shopify, Coca-Cola, Tesla, and the DTC challengers actually use it \u2014 and what changed under Advantage+.