Influencer Marketing
PR for Personal Brands — MrBeast, Logan Paul, and the OnlyFans Creator Collective
Personal brand PR works when it builds operating infrastructure beyond content. MrBeast's Beast Industries holding company at $5B. Logan Paul's Prime Hydration ($1.2B) + WWE + Impaulsive. The OnlyFans creator collective at $5.80B in annual payouts. Three doctrines, three different scales.