Crisis Communications
Johnson & Johnson at 140: The Brand That Wrote the Crisis PR Textbook — and Spent 40 Years Living the Sequels
The 140-year arc from the 1886 New Brunswick surgical-dressings factory to the Tylenol canon to the opioid and talc reckonings to the 2023 Kenvue spinoff — and why the J&J Credo is still the most important document in corporate communications.