Tag

Kardashian

Kim Kardashian's PR Playbook: How One Woman Turned Attention Into a Billion-Dollar Brand

She didn't get famous by accident. The reality show, the magazine covers, SKIMS — every move runs through a publicity engine most consumer brands would study for a decade. Here's the five-move Kardashian PR playbook, including the CMO-led brand architecture under Tracy Romulus.

EPR Editorial Team · Sep 15, 2010

Social Media

Kim Kardashian's Social Media Strategy: How the Original Influencer Built a Publicity Engine

Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.

EPR Editorial Team · Jun 15, 2010