Insights & Strategy
Social Media for Local Businesses: What MrBeast's Greenville-to-$5B Arc Teaches Every Small Operator
MrBeast started in Greenville, North Carolina, in 2012. By 2026, Beast Industries is valued at $5B+. The arc from small-town bedroom to global media operation is the canonical case study for any local business trying to figure out how to do social media. The lesson is the discipline, not the scale.