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Southwest Airlines: From Kelleher to Elliott — The Most Structurally Reset Major U.S. Carrier in Decades
Southwest Airlines built the U.S. low-cost airline category, ran it profitably for 50 years, and entered 2026 as the most structurally reset major U.S. carrier in decades. The EPR master file — Kelleher, the 2022 meltdown, the Elliott campaign, the assigned-seating reset.