Mascot Marketing

The Insurance Marketing & Brand Archive — 50+ Years of the Mascot, Tagline, and Character Architecture That Defines U.S. Insurance

EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.