
Social Media
Twitter AMA Crisis PR — McDonald's #McDStories, Bud Light + Mulvaney, and Wendy's Roast Day
Three Twitter PR moments, three completely different outcomes. McDonald's #McDStories as canonical hashtag hijacking. Bud Light's Mulvaney partnership as defining brand-controversy event. Wendy's National Roast Day as rare successful open-mic format. The actual mechanics.
