Fashion
Allbirds: EPR's Coverage of the Merino-Wool DTC Sneaker Brand That IPO'd, Stumbled, and Is Rebuilding
Allbirds — San Francisco, founded 2014 by Tim Brown and Joey Zwillinger. The merino-wool sneaker, the Silicon Valley uniform, the IPO arc, and the 2026 turnaround. EPR's canonical Allbirds reference.