Tag

MSL

The Agency Rebrand Trap: BCW, Burson, MSL, Hill+Knowlton — A Decade of PR Firm Renames That Got It Wrong

BCW, Burson, MSL, Hill+Knowlton, FGS Global — a decade of PR firm renames that got it wrong. And what works when an agency has to rebrand.

EPR Editorial Team · Jun 15, 2026

Insights & Strategy

MSL Runs Food and Beverage PR Inside Publicis

MSL is the food and beverage PR agency inside Publicis Groupe — with clients from Campbell's to Nestlé and a 2026 SABRE Award nomination for Campbell's State of the Sides.

EPR Editorial Team · Dec 26, 2012