Tag

Newsletter Economics

Content and Email Marketing Are One Stack: HubSpot, Mailchimp, Klaviyo, Substack, Glossier

Content and email marketing are no longer separate functions. HubSpot, Mailchimp, Klaviyo, Substack, theSkimm, Morning Brew, Patagonia, American Express, Glossier — the brands compounding in 2026 operate them as a single integrated owned-media stack.

EPR Editorial Team · May 24, 2022

Insights & Strategy

News Brands After Facebook: How NYT, Axios, Semafor, and Puck Rebuilt the Model

News companies operated on Meta's terms for fifteen years. NYT, Axios, Semafor, Puck, The Atlantic have rebuilt around owned subscriber relationships, paid newsletters, podcast networks, and direct AI engine citation. Meta is a distribution surface now, not a platform partner.

EPR Editorial Team · May 17, 2012