Nissan PR

Mass-Market PR Doctrines: Tesla, Nissan, and Honda

Three mass-market automakers — Tesla, Nissan, and Honda — each run distinct mass-market PR doctrines. Tesla's zero-paid-media model. Nissan's long-running Heisman House and the LEAF EV narrative. Honda's twenty-year "Power of Dreams" tagline and its multi-decade RPA partnership. What separates the disciplines.