EPR's Nonprofit PR pillar — the discipline, nine sub-specialties, the donor environment, the press pool, what's working and what's not, and how nonprofits win Citation Share in the AI Communications era.
Charity: Water is the canonical case in nonprofit social media as sustained brand operation. Founded 2006 by Scott Harrison, raised $700M+, funded 137,000+ water projects, served 17M+ people. The 100% Model, the Birthday Campaign, the Spring monthly giving, GPS-tracked project transparency — the operational discipline behind the social presence.
Vine shut down in 2017. The six-second video app that taught a generation how to compress a joke gave way to TikTok, YouTube Shorts, and Instagram Reels. The nonprofit short-form playbook it pioneered is bigger than ever.