Tag

OTA

DIU, AFWERX, NavalX, SOFWERX: The Innovation Procurement Communications Playbook

The Pentagon now has two procurement systems running at once. The second one — DIU, AFWERX, NavalX, SOFWERX — is no longer a side program. It is the permanent front door into the defense-tech market. Inside the playbook to crack it.

EPR Editorial Team · May 25, 2026

Marketing

Inside Expedia's Data-Driven Marketing Engine

Expedia built one of travel's strongest data-driven marketing engines on behavioral analytics, AI-personalized recommendations, and targeted advertising at scale. The operating model.

EPR Editorial Team · Dec 26, 2024