PadillaCRT

PadillaCRT

PadillaCRT (PCRT) is one of Worldcom Public Relations Group’s founding partners and is headquartered in Minneapolis with additional office locations in New York, Richmond, Alexandria, Washington DC, and Los Angeles. They have earned their place in PR and are listed on O’Dwyer’s rankings as a top 10 independent PR and communications company employing over 200 people. They use a full-circle approach for clients offering research, crisis management, branding, media relations, advertising, mobile, design, social, and digital experience and expertise to clients.

PCRT specializes in the travel and economic development, agriculture, technology, beauty and fashion, entertainment, sports, professional services, environment and public affairs, financial and investor relations, home furnishings, healthcare, and food and beverage sectors. They work with organizations and individuals to find the best course of action that will help clients meet their goals. Some of their clients include Merck, Air New Zealand, BASF, Land o’ Lakes, TransAmerica, Charles Schwab, Progresso, AASCU, the Mayo Clinic, Valspar, and Cisco.

Their CEO and chair is Lynn Casey; she was recently honored in Minnesota’s 50 over 50 list. The agency’s president is Mark Raper. During the summer the firm was listed as one of the top companies on the Star Tribune 2016 list.

PCRT integrated two PR entities in 2013 and that merger created the new company name while joining the previous firms of Padilla Speer Beardsley and CRT/Tanaka.

According to a representative of the firm, “We believe that every organization has an opportunity to make the world a better place. Our purpose is to help our clients articulate and achieve their purpose – through insightful ideas, courageous communications, and an unrelenting commitment to colleagues, clients, and communities.”

George Mason University Issues Digital RFP

2017-06-10 by Richard D. Pace
George Mason University Issues Digital RFP

George Mason University has issued an RFP for a digital advertising agency for the College of Visual and Performing Arts (CVPA) and other Mason departments as may be applicable. CVPA would like to work with a company that specializes in advertising for arts and entertainment, preferably the performing arts. George Mason University is an educational institution and agency of the Commonwealth of Virginia CVPA requires digital advertising services for two performing arts venues, the Center for the Arts (located in Fairfax) and the Hylton Performing Arts Center (located in Prince William County). The contractor shall buy digital advertising on behalf... Read More >

Chesapeake Bay Foundation Issues Lobbying RFP

2017-05-27 by Aaron Sarno
Chesapeake Bay Foundation Issues Lobbying RFP

Chesapeake Bay Foundation has issued an RFP seeking a lobbyist in Virginia. Purpose: Provide lobbying services for non-profit environmental group, primarily in relation to the Virginia General Assembly and Virginia gubernatorial administration. Scope of Work: Position CBF for the 2018 General Assembly session, including working with committee staff and the Administration. Priority legislative issues to be addressed include environmental education funding, defense against attacks on the Clean Water Blueprint (particularly stormwater and agriculture issues), and programmatic support and funding for implementation of Virginia’s Chesapeake Bay Watershed Implementation Plan. Assist CBF with building positive relationships with new delegates and new gubernatorial... Read More >

Virginia Issues Lobbying RFP

2017-04-27 by Richard D. Pace
Virginia Issues Lobbying RFP

The City of Hampton, Virginia is seeking a lobbying firm. Hampton is an independent city located in Virginia. It is on the southern end of the Virginia Peninsula, bordering the Chesapeake Bay. The City boasts a strong military and technology presence. Langley Air Force Base is home of the First Fighter Wing. NASA Langley Research Center, where America’s first astronauts were trained, is now a major center for aviation research. Large employers include companies such as Alcoa Howmet, Craft Machine Works, Measurement Specialists, Inc., Sprint, and Verizon Communications. The City is also home to multiple medical facilities including Riverside Regional... Read More >

Happenings From Simpatico PR, Padilla PR, MSLGroup, Cision, and More

2017-03-24 by Jason Tannahill
Simpatico PR

Simpatico PR Representing Adloox – Opening their Efforts in the USA Adloox, an anti-advertising fraud tech company, is opening offices in New York and Simpatico PR will represent them through their new US Business leader, Dori Pasternak-Bussell. Pasternak-Bussell has 15+ years working in consumer and B2B PR with companies such as Visa, MWW Group, and Ogilvy. Simpatico PR will work on both US and UK media relations and content to develop strategic thought leadership and increase their visibility. PadillaCRT is Rebranding and Dropping the “CRT” Three years ago the Minnesota agency Padilla Speer Beardsley became PadillaCRT when they merged with Richmond-based... Read More >

Minnesota State Colleges & Universities Issues Communications RFP

2017-03-21 by Jason Tannahill

Minnesota State Colleges and Universities has issued an RFP for a full-scale communications campaign. Background Minnesota State Colleges and Universities is the seventh-largest system of higher education in the United States. It is comprised of 32 two-year and four-year state colleges and universities with 53 campuses located in 46 Minnesota communities. The System serves approximately 240,000 students annually in credit-based courses, an additional 130,000 students in non- credit courses, and produces 32,000 graduates each year. For more information about Minnesota State Colleges and Universities, view its website at www.mnscu.edu. Nature of RFP Winona State University is requesting proposals to enhance... Read More >

Maine Town Issues Branding RFP

2017-03-18 by Richard D. Pace
Maine Town Issues Branding RFP

The Town of Lisbon, Maine is seeking a branding agency.  They have issued an RFP for a firm to develop a branding concept for the Town of Lisbon that can be used in all marketing materials including our website, printed materials, signage and other media. In Addition the firm will develop a website around that branding concept that can be subsequently serviced by Town personnel. The new site will replace the current site for the Town’s Economic Development efforts. BACKGROUND The Town of Lisbon is the third largest community in Androscoggin County with a population of 9,000, which borders Topsham/Brunswick... Read More >

Public Relations News From Coyne, PadillaCRT, Weber Shandwick, & Feintuch Communications

2017-03-15 by Richard D. Pace
CoynePR everything-pr

Coyne PR signs with Midea as their US PR Agency of Record The Chinese-headquartered Midea, with over 100K employees and locations in more than 200 countries, just hired Coyne Public Relations as their first US PR representation. Coyne will be working to increase the brand’s presence among industry stakeholders and key media outlets in the US. Midea offers products in air treatment, laundry, kitchen appliances, floor care, lighting, refrigeration, large cooking appliances, and water appliances. They are a Fortune 500 company founded in 1968, though they are relatively new in the states. Coyne already did some work for Midea earlier... Read More >

News From PadillaCRT, Rasky Baerlein, Omnicom PR, FleishmanHillard

2017-02-17 by Jason Tannahill
padilla crt firm

Matt Kucharski Becomes PadillaCRT’s President Matt Kucharski has been with PadillaCRT since 1989 and has been serving most recently as a member of their Executive Leadership Team overseeing B2B and B2C divisions. But he’s just been promoted to president, focusing on the company’s health practice. He is taking the place of Mark Raper who will become the chief counsel officer, with Lynn Casey continuing as CEO for Padilla. Big Organizational Changes at Rasky Baerlein Just announced, both Ann Carter and Joe Baerlein are leaving Rasky Baerlein, the firm they co-founded along with Larry Rasky. The two plan to start their... Read More >

Marketing Research Services Sought For the Minnesota Lottery

2017-02-13 by Aaron Sarno
Marketing Research Services Sought For the Minnesota Lottery

GENERAL INFORMATION The Minnesota Lottery creates and sells products that encourage Minnesotans to experience the fun, thrill, and excitement of gaming while knowing their entertainment dollars are supporting their community and the environment. The Minnesota Lottery is known for its innovative market and policy research, and they believe that the knowledge gained from this research has been a critical factor in the ability to grow in a challenging marketplace. They seek a market research firm that can work cooperatively with the lottery research and marketing staff to acquire and interpret the knowledge to create the right products and bring them... Read More >

Alexandria Issues Website RFP

2017-02-12 by Jason Tannahill
Alexandria Issues Website RFP

The City of Alexandria, MN has issued an RFP for a company to create a new website for them. The mission of the City of Alexandria is to be a progressive regional center defined by purposeful growth and community partnerships. Company Description The City of Alexandria is committed to efficient and effective delivery of quality services and strategic investments that improve the quality of life for all its citizens and visitors and the sustainable management of city resources. The following six Guiding Principles serve as the primary core values of the Strategic Plan and the measure of its success.  Each... Read More >

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