Coyne PR signs with Midea as their US PR Agency of Record
The Chinese-headquartered Midea, with over 100K employees and locations in more than 200 countries, just hired Coyne Public Relations as their first US PR representation. Coyne will be working to increase the brand’s presence among industry stakeholders and key media outlets in the US. Midea offers products in air treatment, laundry, kitchen appliances, floor care, lighting, refrigeration, large cooking appliances, and water appliances. They are a Fortune 500 company founded in 1968, though they are relatively new in the states.
Coyne already did some work for Midea earlier in the year during the launch of the latter’s new air conditioning products at the International Air-Conditioning, Heating, Refrigeration Expo in Vegas. In the process, Coyne boosted Midea’s media presence with one-on-one media interactions, a customer reception, and press conference.





