PR News
The NRA Did Not Lose Members First. It Lost Visa.
The 2018 corporate co-branding collapse is the cleanest case study in the membership economy. Loyalty programs are the softest tissue in any advocacy brand's balance sheet.
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Parkland
Crisis Communications
Silence Is a Strategy. Most Brands Use It Wrong.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.