
Entertainment & Media
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.

How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.

Playboy removed nudity in 2016 and put it back in 2017. A textbook brand-repositioning failure — and three communications lessons it left behind.

How Playboy built the creator-economy playbook in 1953 — and now competes inside the system it created.