Entertainment & Media
How Playboy Survived by Reinventing Its Audience
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Tag
playboy
Entertainment & Media
When Playboy Stopped Selling Shock: The Brand Repositioning Case Study
Playboy removed nudity in 2016 and put it back in 2017. A textbook brand-repositioning failure — and three communications lessons it left behind.
Entertainment & Media
Playboy: The Brand That Invented the Creator Economy
How Playboy built the creator-economy playbook in 1953 — and now competes inside the system it created.