Tag

PlayStation

The Coming Sony Shift: Can the World's Most Famous Tech Producer Produce?

Sony continues to navigate substantial recent corporate transformation considerations under Kazuo Hirai's leadership. The substantial Hirai CEO leadership, the One Sony strategic positioning, the substantial divisional barrier elimination, the product line consolidation, and the broader unprofitable business category exit.

EPR Editorial Team · May 30, 2013

PR, AI & Communications News

The PlayStation Network Breach: How Sony's Six-Day Silence Became the Crisis

In April 2011, Sony took the PlayStation Network offline after a breach affecting 77 million accounts — then waited six days to tell users their data had been stolen. The six-day delay became the defining communications failure of the incident and remains a standard reference case in crisis PR and cybersecurity communications.

EPR Editorial Team · Apr 26, 2011