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PR Case Studies

How Time Magazine Turned Greta Thunberg Into a PR Masterclass

Time's 2019 Person of the Year choice was a masterclass in engineered controversy — polarized audiences, dominated two news cycles, and forced a legacy brand back into cultural relevance. Here's how it worked.

EPR Editorial Team · Dec 19, 2019

PR, AI & Communications News

The PlayStation Network Breach: How Sony's Six-Day Silence Became the Crisis

In April 2011, Sony took the PlayStation Network offline after a breach affecting 77 million accounts — then waited six days to tell users their data had been stolen. The six-day delay became the defining communications failure of the incident and remains a standard reference case in crisis PR and cybersecurity communications.

EPR Editorial Team · Apr 26, 2011