Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
Let’s get a cliche over with so I can focus on more important things: 2013 Will be the Year of Content Marketing! - There I said it. All cheese aside, content marketing is nothing new. Any Facebook page worth its salt has interesting content that appeals to its community. The only difference is when you do this on a business page it’s considered a marketing practice.
Two consecutive days, two major bombs regarding Facebook search. But first thing is first. A while ago I saw a link to a website called curaytor.com. Users were able to click and leave their e-mail address so that they could be invited once this conversation search engine was launched. The official date was also very visible on the website: January 17th.
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
One of the world's best heralded marketing agencies ever, BBDO Worldwide has won the The Directory Big Won for an unprecedented sixth time. The agency to "end all" agencies for many, BBDO won this time by the largest margin in history versus their peers.
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?" What, indeed?
These past few years have truly been remarkable as mobile devices continue to have faster processing speeds, improved geo-location services, mobile payment options, and cameras that rival point and shoot options. Best of all, these advances in technology are only the beginning – especially for new movements. SoLoMo is short for a movement bringing social, local, and mobile together.
Regardless of your industry, current and potential clients are now connected online. They fire up search engines to look for products and services that would meet their needs. As such, having a strong e-mail list on your website proves to be an all-important factor in keeping in touch with your customer base, as well as in reaching your prospects.
