Tag

insights

Major News Outlets Confused Over Consumer Confidence

Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from Reuters and Nielsen may even suggest some numbers suggleing on an International scale. At the very least, inconsistent reporting is not what people need in these troubled times.

EPR Editorial Team · Oct 28, 2009

PR Insights & Public Relations Strategy

PR Tips: Five Terms to Never Use to Market Technology

Marketing terminology for new age innovation has become as hyped laden as any cheesy ad campaign ever created. What are the effects of terminology on developments in the short and long term. How should you describe your technology? Here are some terms you should never use when describing your development to anyone, followed by some suggestions and reasoning.

EPR Editorial Team · Oct 18, 2009

PR News

Should Breast Cancer Awareness Be Sexy?

Is it kosher to use sex to promote breast cancer awareness? The recent video with Aliya-Jasmine Sovan has been causing some serious controversy. Some people think anything goes, others find it terribly offensive, but it has certainly got everyone talking!

EPR Editorial Team · Oct 15, 2009

PR News

Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease

Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.

EPR Editorial Team · Oct 13, 2009

PR Insights & Public Relations Strategy

Study Shows Companies Prohibit Social Networking on the Job

Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.

EPR Editorial Team · Oct 8, 2009

PR Insights & Public Relations Strategy

Press Release Writing Advice from the Pros

How to write effective press releases? This is a question many pros attempt to answer in short editorials. We give you today a list of books, authored by some of the most respected PR professionals in the business.

EPR Editorial Team · Oct 5, 2009

Marketing News & Digital Marketing Strategy

The PR Power of a White Paper

Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.

EPR Editorial Team · Oct 3, 2009

PR Insights & Public Relations Strategy

Are Companies Going Too Far with Breast Cancer Awareness Month?

There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?

EPR Editorial Team · Oct 3, 2009

PR Insights & Public Relations Strategy

Environics Communications: Launches Sustainability and Clean Energy

Environics Communications has launched Sustainability and Clean Energy practice to provide public relations counsel to environment aware customers who market alternative sources of clean energy.

EPR Editorial Team · Jan 7, 2009