Learn how sneaker brands use PR strategies, limited drops and influencer power to turn footwear into cultural phenomena and build passionate communities online
Analysis of top mom and baby PR campaign failures reveals key lessons in brand trust, transparency and safety. Learn what went wrong and how companies can avoid mistakes.
Learn from major retail marketing failures, including Target, JC Penney, Gap, Sears and McDonalds. Explore key lessons for creating successful in-store campaigns.
Learn how small food brands use PR strategies like authentic storytelling, influencer partnerships and social media to build loyal communities and achieve growth
Learn how Nike’s Dream Crazy campaign revolutionized digital PR through bold storytelling, influencer partnerships & social media engagement to boost brand value & sales
Learn how consumer publicity shapes society through advertising and digital marketing, from its early roots to ethical concerns and future trends in personalized ads
How Pepsi’s 2017 Kendall Jenner ad sparked backlash by trivializing social justice movements and led to a major PR crisis. Learn from this marketing misstep.
Learn how Patagonia and Allbirds use consumer PR to build trust and community while promoting eco-friendly values, turning conscious consumers into loyal brand advocates
Learn how modern food PR professionals build authentic consumer connections through transparency, influencer marketing & sustainable practices in the digital age
Learn how purpose-driven branding helps companies connect with consumers through meaningful causes, authenticity & social impact – from Dove to Patagonia’s successful campaigns
