Consumer PR navigates storytelling, trust-building and cultural relevance in the digital age. Learn how brands succeed or fail at connecting with consumers through earned media and social engagement.
Learn from failed pet PR campaigns like PepsiCo’s Pawsecco and Purina’s Beneful backlash that show why authenticity and trust matter more than gimmicks in pet marketing
Discover how lifestyle PR agencies power the sustainability movement by transforming eco brands like Patagonia and IKEA into trusted advocates for change.
Discover how top CPG brands like Dove, Old Spice and Always built cultural relevance through powerful PR campaigns that earned hearts, headlines and sales.
Discover how lifestyle PR agencies transformed wellness from niche practices into a mainstream movement, turning kale, meditation and fitness into cultural phenomena.
Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.
Discover how Dosist rebranded cannabis as a wellness tool through clean design, precise dosing, and educational PR to attract health-conscious consumers.
Discover how top brands win hearts and headlines through authentic consumer PR that builds trust, shapes culture, and creates lasting emotional connections.
Discover how 2025s smartest consumer campaigns won with authentic storytelling cultural awareness and PR-led creativity that connected with real audiences
Learn how strategic consumer PR builds brand trust through authenticity, storytelling & values alignment, with examples from Dove, Patagonia, Lego & Airbnb
