
When Brands Get It Right: The Art and Impact of Consumer Public Relations Done Well
Learn how strategic consumer PR builds brand trust through authenticity, storytelling & values alignment, with examples from Dove, Patagonia, Lego & Airbnb
Learn how strategic consumer PR builds brand trust through authenticity, storytelling & values alignment, with examples from Dove, Patagonia, Lego & Airbnb
Learn how top CPG brands win with digital PR using content, influencers & storytelling to build brand equity, drive product discovery & cultivate community in a noisy market
Learn how consumer PR drives brand success through earned media, influencer partnerships and authentic storytelling in today’s skeptical marketing landscape
Learn how CPG brands market baby products in a competitive landscape, from digital trends and sustainability to influencer partnerships and personalization strategies
Learn how small CPG companies can leverage digital marketing tactics like social media, influencers and content marketing to compete with larger brands in online spaces
Learn how CPG brands struggle with PR, from transparency issues to social media mishaps. Analysis explores common failures and offers solutions for better brand reputation.
Learn how apparel PR evolved from simple product promotion to a complex strategy shaping fashion trends and social issues through digital media, influencers and storytelling
Learn how successful brands use PR strategies, storytelling and social media to build trust, create emotional connections and stand out in today’s competitive marketplace
Learn how sneaker brands use PR strategies, limited drops and influencer power to turn footwear into cultural phenomena and build passionate communities online
Analysis of top mom and baby PR campaign failures reveals key lessons in brand trust, transparency and safety. Learn what went wrong and how companies can avoid mistakes.