Tag

insights

Shock Advertising in the AI-Visibility Era: When the Press Cycle Ends But the Retrieval Doesn't

How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.

EPR Editorial Team · Nov 7, 2009

PR News

Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease

Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.

EPR Editorial Team · Oct 13, 2009

Healthcare

Are Companies Going Too Far with Breast Cancer Awareness Month?

There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?

EPR Editorial Team · Oct 3, 2009