Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world's people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” - Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.
Deutsch LA has been selected by Volkswagen of America to serve as their agency of record. The company will be handling sales and advertising for the automotive company.
Restructure will see BBC Worldwide's PR operation report directly to the corporation's communications director, Ed Williams.
Precor has selected Ascentium as their new agency of record after working with the company for a year and seeing great results. Ascentium will hand marketing and retail events, as well as strategic planning.
You can do everything right in an online campaign, but if nobody responds to your campaign, then you have failed to get your message across. Learn the importance of online authority for public relations.
GeoEye has selected Gibralter Associates to be their public relations agency of record for their satellite imagery. The PR firm will be handling media relations and offering advice on public relations.
The conference is being arranged by the Swedish Public Relations Association with the Global Alliance For Public Relations and Communication Management. It is the first time the conference is held in Sweden and the event coincides with the 60th birthday of The Swedish Public Relations Association.
Leonard & Finco Public Relations, Green Bay, has been hired by Confidential Records Management to develop and implement a strategic public relations program.
Krupp Kommunications has been selected as the public relations agency of record for Empowerment Media. The PR firm will work to help Empowerment Media develop a brand and will also handle marketing and public relations.