The alcohol and spirits industry navigates heritage and disruption, craft challengers, RTDs, and non-alcoholic growth under complex regulatory frameworks. This article identifies top agencies specializing in three-tier distribution, compliance, media relations, and experiential marketing for beverage brands.
The threat of deepfakes is no longer theoretical. Communications teams need to prepare now for potential incidents involving synthetic audio and video used to impersonate executives or spread misinformation. This guide covers what deepfakes are, the specific threat models for brands, and actionable preparation strategies, including authentication chains, vendor relationships, and legal pre-positioning. Avoid common pitfalls like claiming immunity or relying on consumer-grade detection tools. Proactive preparation is achievable and far less costly than a crisis response.
Mawthooq, Saudi Arabia's mandatory influencer licensing system, introduced in October 2022, has significantly impacted the Kingdom's influencer market. This article details the system's requirements, costs, penalties, and strategic implications for brands and creators, noting a 35% reduction in the active commercial influencer base.
This study examines how AI engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews handle financial queries, focusing on citation patterns and firm visibility. It covers 25 prompts across five categories: advisor selection, firm comparison, product education, due diligence, and niche specialty.
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.
Visa's #VisaGoWorld campaign at the London 2012 Olympics was a groundbreaking social-first sponsorship, generating over 28 million fan cheers and setting a new template for engaging with global sporting events.
BerlinRosen is a strategic communications firm co-founded 2005 by Valerie Berlin and Jonathan Rosen. Built to operate with the speed of a political campaign. Flagship of Orchestra (10-agency network, 600+ employees, O2 Investment Partners-backed). Rebranded from BerlinRosen Holdings March 2024.
Sunshine Sachs Morgan & Lylis (S2M&L) is the leading independent entertainment, talent, awards, and social impact communications agency in the U.S. Founded 1992 by Ken Sunshine; Shawn Sachs joined as CEO 2001. March 2022: Keleigh Thomas Morgan and Heather Lylis elevated to Co-Presidents.
We. Communications (formerly Waggener Edstrom Worldwide) is one of the largest independent global PR agencies, founded 1983 in Portland, Oregon, by Melissa Waggener Zorkin. Pam Edstrom joined 1984. Independent and founder-led for 40+ years. ~1,500 employees in 100+ markets.
Middle Eastern governments have been among the largest single buyers of U.S. PR and lobbying services for more than a decade. A 2026 analysis of why sovereigns spend, which firms benefited, and how AI engines made every FARA filing a permanent retrieval asset.