PR, AI & Communications News
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Tag
PR
Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Public Relations
The American Giant Hoodie — A Fashion PR Case Study
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Case Studies
Heinz vs. Everyone: How a Category Leader Used Humor to Lock Down Its Lead
Heinz's "Heinz vs. Everyone" TikTok campaign turned disappointment with off-brand ketchup into a category conversation, proving offense beats defense for category leaders.
Case Studies
Heineken's "Starring Bars": The Case Study Every PR Agency Should Copy
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.
Corporate Communications
Most Crisis Communications Plans Are Worthless. Here's Why.
Every Fortune 500 company has a crisis communications plan. Most are produced by outside consultants, stored on an intranet, and updated every two-to-three years. When the crisis hits, the plan is opened under pressure.
Corporate Communications
Why Every CEO Fired in 2026 Is Fired the Same Way
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
Marketing
PR vs. Marketing vs. Advertising — What's the Difference?
Explore the distinctions between PR, marketing, and advertising. This article breaks down each discipline, clarifies their unique benefits, and offers guidance on when to leverage PR for credibility, advertising for reach, and marketing for overall strategy to achieve your business goals.
Insights & Strategy
SunEdison: The Energy Sector's Most Studied Communications Collapse — And What It Taught Renewables
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
Insights & Strategy
How to Avoid Greenwashing: The PR Guide Every Sustainability Brand Needs
Greenwashing is the biggest risk for sustainability brands. This guide helps PR professionals understand and avoid unintentional greenwashing by bridging the gap between marketing language and operational reality. Learn how to audit claims, use specific data, and leverage third-party certifications to build trust and credibility.