Tag

PR

Retrieval Chunking Architecture

AI engines retrieve passages, not pages. This article explains retrieval chunking architecture: the technical, learnable discipline that makes brand content extractable by AI engines. We cover definitional ledes, prompt-shaped headings, extractable tables, evidence-summary blocks, and FAQ structures, outlining how these elements improve AI retrieval and synthesis quality. The article also details common chunking failures and provides an implementation checklist for optimizing editorial pages.

EPR Editorial Team · Jun 14, 2026

Insights & Strategy

Public Relations in the AI Communications Era

Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.

EPR Editorial Team · Jun 13, 2026

Corporate Communications

How J&J's Tylenol Response Defined Modern Crisis PR

The 1982 Tylenol crisis, involving cyanide-laced capsules, should have destroyed Johnson & Johnson's Tylenol brand. Instead, the company's swift, transparent, and consumer-first response became the enduring model for modern crisis communications, prioritizing consumer safety over financial cost and ultimately restoring brand trust and market leadership.

EPR Editorial Team · Jun 12, 2026

PR Dictionary

The Communications and Reputation Vocabulary: A 15-Term Reference for 2026

A working reference vocabulary for communications and reputation practitioners — 15 terms from Earned Media to Corporate Narrative. Each entry covers definition, origin, distinction from adjacent terms, the practitioner example, and why the term still matters in 2026.

EPR Editorial Team · Jun 10, 2026

Technology

The AI Communications Tech Stack

Twelve operational capabilities for AI Citation Share in 2026. Schema, llms.txt, credentialed Person profiles, Citation Share measurement, crisis pre-positioning. Most brands score below 12 of 36.

EPR Editorial Team · Jun 9, 2026

AI Reputation

How to Correct AI Misinformation About Your Company

The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.

EPR Editorial Team · Jun 8, 2026

Startups & Venture

When Does a Startup Need a PR Agency?

PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.

EPR Editorial Team · Jun 8, 2026

AI Communications

Training Your Existing Team on AI

Effective AI training for a communications team is a cohort, not a webinar. A small group works through real client tasks over a defined period, reaches a genuine standard, and then sets that standard for the rest of the team.

EPR Editorial Team · Jun 7, 2026

AI Communications

Four AI Policies Every Company Needs

Four policies cover most of a company's AI exposure — AI Use, Stakeholder Disclosure, Approved-Tools Register, Confidentiality. Paste-ready draft language for each.

EPR Editorial Team · Jun 6, 2026

Food & Beverage

Top Alcohol & Spirits Marketing and PR Agencies

The alcohol and spirits industry navigates heritage and disruption, craft challengers, RTDs, and non-alcoholic growth under complex regulatory frameworks. This article identifies top agencies specializing in three-tier distribution, compliance, media relations, and experiential marketing for beverage brands.

EPR Editorial Team · Jun 5, 2026