When companies look to increase their digital presence they tend to utilize digital PR and marketing strategies. For those strategies, businesses work with influencers, journalists, media outlets, and bloggers to send out their press releases and get high-quality backlinks, improve their SEO, and generate social media mentions.
With the help of digital PR specifically, companies can get more publicity online, generate positive customer reviews, communicate with journalists and customers effectively, and perhaps most importantly, get high-quality backlinks that generate more website traffic and ultimately, sales.
Digital PR strategies help businesses reach target audiences by having the company featured on the websites that customers read, podcasts they listen to, or mentioned by the influencers they follow. Additionally, for smaller and local businesses, digital PR and SEO focuses on getting the company featured in local relevant outlets and blogs, and getting positive reviews from local customers.
Improving Website Traffic
One of the first things that companies can benefit from when employing SEO strategies with their digital PR efforts is boosted website traffic. When more people are reading about a business and sharing a company’s content across social media platforms, there will be more eyes on that content and ultimately, more people visiting the company’s website.
Generating More Leads and Sales
Strong digital PR strategies should be constantly working to put the right products in front of interested members of the target audience. When more people are reading about a company’s products or services and then visiting the business website, the company will generate more leads. However, at the end of the day it doesn’t matter if a business gets more leads if it’s not generating more sales. With the help of SEO, not only will a business get more leads, but will attract people that are actually interested in making a purchase. This is because the right SEO strategies will help companies navigate leads through the buying journey, which ultimately leads to more sales.
Digital PR strategies offer tactics that make sure a target audience only focuses on the great things about a business, especially when looking up the company or its solutions. Through creating engaging content and securing positive coverage and customer reviews, companies can nurture and improve their brand image over a long period of time. Additionally, with high quality and SEO-friendly content, a company can also rank higher in search engine results pages, which shows that the business website is a credible and valuable source of information for users, which increases a search engine’s trust in the business too.