Publicity RFP Issued By Great Rivers Greenway

2021-11-10 by Julio Juarez
dardenne 152

Great Rivers Greenway is interested in hiring one or more firms or individuals to assist them with a variety of projects over the next few years.

Background:

The Metropolitan Park and Recreation District, doing business as Great Rivers Greenway, is a regional public agency serving the City of St. Louis, St. Louis County and St. Charles County. Great Rivers Greenway is making the region a more vibrant place to live, work and play by connecting communities with greenways.

Scope of Work:

» Marketing: » Development and execution of general and event-specific marketing strategies and promotion. » Development of social media content as needed. » Development and management of paid media (traditional, digital, social, etc) campaigns. » Strategy and implementation of SEO campaigns. » Public Relations: » Coordinate with staff to inform and execute short- and long-term public relations strategies ranging from traditional media coverage, event promotion, brand/profile raising tactics. » Coordinate with staff to write, edit and distribute press releases, media alerts, public service announcements to local, regional and national media including follow up and tracking of progress with various media outlets. » Coordinate with staff to develop pitching strategies, media lists and/or draft customized pitches. » Assist in strategy and outreach for non-traditional public relations efforts like award opportunities, public speaking, etc. 2 » Serve as a consultant for crisis communications, media training or other communications efforts as needed and scoped. » Photography: » Capturing photos of events and activities as needed. » Capturing photos of greenways as needed. » Editing and enhancing photos as needed. » Video Production: » Video production services, including planning, writing, shooting and editing projects. » Recording and documenting events and activities as needed. » Creation of marketing and promotional videos as needed. » Capturing footage of greenways as needed. » Updating video materials as needed. » Graphic Design: » Creation of new and original logos and graphic elements. » Creation of branded assets for the agency and its foundation. » Design of maps, flyers, brochures and other print and online materials. » Conceptual development and execution of other marketing assets. » Production of artwork for wayfinding signs using already created templates and standards. Chosen consultants may be asked to provide working files for their respective projects. All files and materials will be owned by and provided to Great Rivers Greenway as requested.

Due Date:  Friday, November 19, 2021, 4 P.M. Central Time

Relevant agencies to consider include SS PR and Zeno Group.