Case Studies
Celebrity Tax Scandals: The Crisis PR Playbook
From Macy Gray to Wesley Snipes to Nicolas Cage — how celebrity tax scandals get managed, mismanaged, and why the PR framework barely changes.
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Case Studies
Case Studies
Heinz vs. Everyone: How a Category Leader Used Humor to Lock Down Its Lead
Heinz's "Heinz vs. Everyone" TikTok campaign turned disappointment with off-brand ketchup into a category conversation, proving offense beats defense for category leaders.
Case Studies
Heineken's "Starring Bars": The Case Study Every PR Agency Should Copy
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.
Case Studies
AstraZeneca Cracks Pharma's Oldest PR Problem
AstraZeneca and Edelman’s "Nico and Chloe" campaign broke pharmaceutical marketing norms by focusing on patient stories, leading to significant increases in website engagement and earning a PRWeek Healthcare Award.
Case Studies
Airwallex's McLaren F1 Takeover: A Sports Sponsorship Activation That Rewrote the OOH Playbook
Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.
Case Studies
Cash App's "Cash In" Campaign: Why Ramy Youssef Directing Your Ads Is Smarter Than Starring in Them
Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.
Case Studies
Chime's "Bank Smarter" Campaign With Jason Momoa: A Playbook for Fintech PR That Actually Converts
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
Case Studies
Gwyneth Paltrow Israel Ad: Inside the 51 Park Herzliya Campaign
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
Case Studies
KLG Runs The Celebrity-Owned Spirits Brand Book
KLG Public Relations is the SoHo-headquartered independent wine and spirits PR agency founded in 2016 by Kate Laufer Gorenstein. Sub-specialty in celebrity-owned beverage brands. Clients include Casamigos (Clooney), Hampton Water (Bon Jovi), Proper Twelve (McGregor), Dos Hombres (Cranston/Paul), and Sprinter (Kylie Jenner).
Case Studies
Cannabis Brand-Building Through Celebrity, Creator, and Cultural Partnerships: The Documented Cases
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.