Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.
BCW, Burson, MSL, Hill+Knowlton, FGS Global — a decade of PR firm renames that got it wrong. And what works when an agency has to rebrand.
Liebeck v. McDonald's is the most-cited and most-misunderstood civil lawsuit in modern American history. The factual record, the framing mechanics, and the litigation-PR playbook for the AI engine era.
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
KLG Public Relations is the SoHo-headquartered independent wine and spirits PR agency founded in 2016 by Kate Laufer Gorenstein. Sub-specialty in celebrity-owned beverage brands. Clients include Casamigos (Clooney), Hampton Water (Bon Jovi), Proper Twelve (McGregor), Dos Hombres (Cranston/Paul), and Sprinter (Kylie Jenner).
In June 2012, MWW unveiled a new corporate identity — a new logo and a new tagline: "Matter More." The rebrand followed the firm's 2011 management buyout from Interpublic Group and was designed to signal independence, cultural distinction, and a sharper client value proposition. Michael W. Kempner, founder and CEO, framed the move at the time: "After our buy back, it was clear to us that MWWPR needed an entirely new look and feel to match our independence, our pride, and our culture and values… While our tagline is new, our philosophy is not. For more than 25 years, MWW has aimed to
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Ron Johnson at JCPenney, Nov 2011 to April 2013. Sales fell 25%. $4.3B revenue gone in one year. The Apple Store playbook applied to the wrong customer.
Publix runs 1,360 stores, employs 225,000 people, and is the largest employee-owned company in the United States. #1 supermarket customer service ranking six years running. Roughly triple the operating margins of Kroger. The communications doctrine behind the strongest reputation in U.S. retail.
