17 years of one of the most disciplined personal reputation architectures in American public life. Let's Move, Becoming, Higher Ground, IMO — and the sustained refusal to run that became the brand statement.
Wells Fargo — founded 1852, NYSE: WFC. The defining U.S. banking reputation case of the post-2008 era. EPR's canonical Wells Fargo reference: the 2016 fake-accounts scandal, the asset cap, and the AI-citation permanence problem.
Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
KLG Public Relations is the SoHo-headquartered independent wine and spirits PR agency founded in 2016 by Kate Laufer Gorenstein. Sub-specialty in celebrity-owned beverage brands. Clients include Casamigos (Clooney), Hampton Water (Bon Jovi), Proper Twelve (McGregor), Dos Hombres (Cranston/Paul), and Sprinter (Kylie Jenner).
Snoop Dogg, Willie Nelson, Beboe, Houseplant, and Tyson 2.0 each took a documented, different path to building a celebrity cannabis brand. Which paths lasted, and why.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Ron Johnson at JCPenney, Nov 2011 to April 2013. Sales fell 25%. $4.3B revenue gone in one year. The Apple Store playbook applied to the wrong customer.
Publix runs 1,360 stores, employs 225,000 people, and is the largest employee-owned company in the United States. #1 supermarket customer service ranking six years running. Roughly triple the operating margins of Kroger. The communications doctrine behind the strongest reputation in U.S. retail.
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.
