Publix Super Markets Is Seeking Crisis PR Firm

Publix Super Markets, Inc. is currently evaluating the marketplace for a PR/Crisis Management and Breach Response Planning Provider.  The company would like to understand how a PR company could provide assistance preparing for, and during a data breach, (e.g. advice and assistance with messages).  These services may include proactive review of Publix customer relations methodology, communications methods, planning meetings, and rapid response scheduling in the event of a confirmed breach.  Publix prides ourselves in the relationships we build with our customers and associates and as such will require a company with outstanding communications skills and experience.

The company has issued a Request for Information (RFI).  Along with the RFI, participants are asked to submit a full description of your company’s capabilities. A fact sheet on our Company is enclosed for your review.

Responses and more details to:

Founded in 1930, Publix is the largest and fastest-growing employee-owned supermarket chain in the United States.  Publix and our associates excel in community involvement, volunteerism and a commitment to our market areas and beyond.  Publix’s commitment to diversity has contributed to our success in being a great place to work and shop.

General Information

• Founded by George W. Jenkins in 1930 in Winter Haven, Florida.
• Largest employee-owned supermarket chain in the United States.
• One of the 10 largest-volume supermarket chains in the United States.
• 2013 retail sales of $28.9 billion.
• Current employee count of more than 168,500.
• 2010 marked our 80^th anniversary.