Case Studies

General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.

EPR Editorial Team · Jun 2, 2026

Case Studies

Why the Old Publicity Formula Stopped Working: The Miranda Kerr 2016 Case Study

The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.

EPR Editorial Team · Jun 2, 2026

Case Studies

The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective

A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.

EPR Editorial Team · Jun 2, 2026

Case Studies

Angelina Jolie: The 25-Year Reputation Reinvention Case Study

This article examines Angelina Jolie's 25-year reputation reinvention, from "wild child" to UN Special Envoy and director, as a case study in strategic communications and personal brand architecture.

EPR Editorial Team · Jun 2, 2026

Case Studies

Dana Delany 2010: The Candid-Interview PR Case Study

The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.

EPR Editorial Team · Jun 2, 2026

Case Studies

Nicki Minaj Pink Friday 2010: The Celebrity-Charity-Retail Tri-Alignment Case Study

The 2010 Black Friday retail-charity activation that aligned a rising hip-hop superstar with a category-defining shopping moment — and showed how celebrity charity tie-ins should actually work. The structural test: would each component still exist if the others did not?

EPR Editorial Team · Jun 2, 2026

Case Studies

Celebrity Marketing With a Twist

Ryan Reynolds and Maximum Effort — the celebrity-as-marketing-operator case study. The 2020 "Satan vs 2020" viral ad, Aviation Gin × Virgin Atlantic, the Mint Mobile NYT front-page Super Bowl ad. How Reynolds turned an actor's career into one of the most consequential advertising operations of the era.

EPR Editorial Team · Jun 2, 2026

Case Studies

Building Celebrity Partnerships to Support Your Brand

Building celebrity partnerships to support a brand — the operational framework. Brand visibility, credibility transfer, audience reach, emotional connection, values alignment, research and selection, authenticity, mutual-benefit design, integrated campaigns, and measurement. The complete celebrity-partnership playbook.

EPR Editorial Team · Jun 2, 2026

Case Studies

Rogers and Cowan – Celebrity PR for More Than 65 Years

Rogers & Cowan — the 1950-founded Hollywood PR institution. Founders Henry Rogers and Warren Cowan, the Interpublic Group ownership, leadership through Tom Tardio and Mark Owens, and the celebrity-PR architecture that has shaped the industry for over 65 years.

EPR Editorial Team · Jun 2, 2026

Case Studies

Gordon Ramsay: A Celebrity-Chef PR Profile

Gordon Ramsay is the most successful celebrity chef of the modern media era — Michelin restaurants, the global TV franchise, cookbooks, CPG, and licensing. EPR's celebrity PR profile and the architecture of the Ramsay brand.

EPR Editorial Team · Jun 2, 2026