Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Tag
press
Public Relations
Media Relations: The Discipline, Press Pool, and Pitching Mechanics
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.