GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
There are only two kinds of people in the world, starting today.
The bulk of this year's online ad spending in the US will go to fuel only a few ad formats, mainly search, banners and video. eMarketer.com forecasts these three types of ads will also claim 80% of budgets throughout 2016.
Reading through press releases this morning, I came across in interesting one from Tesco's Fresh & Easy brand in the US. The UK retail giant's local grocery store charm, now takes on a bit of corporate hyperbole via press release. An upscale grocery store announces a relaunch of their careers website? Why is this puzzling? Read and see why.
A story yesterday in the Irish Times may have gone unnoticed outside that emerald isle, but the implications for travelers should be made manifest. According to the news, Carlton Hotel Group allegedly attempted to skew TripAdvisor reviews in favor of the hotel groups offerings.
In marketing news, BlueGlass Interactive, Inc. has announced their acquisition of Voltier Digital. The highly publicized Internet marketing company based in Tampa and LA adds the digital content marketing prowess of Voltier's production and marketing teams.
Buddy Media, a social enterprise software company that helps brands build and maintain relationships with consumers, announced record growth for 2011.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
Re-familiarize yourself with the current state of the PR industry.