Procter & Gamble's massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world's largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.
An in-depth Goldman Sachs analysis, by ForexTraders.com's market analyst Joel Anderson.
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves "confident" in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
Last weekend, Bucharest was the stage of an attention grabbing event, SkirtBike, who gathered a few hundred female bike riders and encouraged them to maintain their style while riding. Skirts, hats, dresses and high-heels were only a small part of the fashion statment made by women attendees.
Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
DG FastChannel (DGIT 40.76, -0.70, -1.69%) , an US provider of digital media services to the advertising, entertainment and broadcast industries, appointed Atomic PR as its public relations agency of record.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
"BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations," - Politico reported.
With last year's Miss USA nearly losing her job for topless photos, this year's scandalous promotion looks like a cake walk.
Bulldog Reporter awarded March Communications the silver award winner for Boutique Agency of the Year.