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PR News

Pain, Needs, Wants, and Marketing
PR News

Pain, Needs, Wants, and Marketing

The marketing of a need-based service contrasts greatly with the marketing of products and services that are primarily based on wants. There's a great deal of difference to the consumer between getting your teeth worked on and spending a day at the spa.

Editorial Team ·
Focus Jesup Georgia and Lynn Tilton's Rebuilding of America
PR Insights & Public Relations Strategy

Focus Jesup Georgia and Lynn Tilton's Rebuilding of America

Wall Street's involvement in our economic woes is now begining to be seen fully. Big time investment in big business has put all of America's eggs in the wrong basket. Focusing on small towns in America, like Jesup, Georgia for instance, can open a window into what Wall Street innovator Lynn Tilton professes; "Rebuilding America - One Company at a Time - One Job at a Time," could alter America's course - one town at a time too.

Editorial Team ·