PR News

PR Plus PR Firm Hired as Agency of Record for Smashburger

Smashburger has selected PR Plus to represent the food chain in Utah and Nevada. The PR company will help promote the chain locations in these areas.

New Toyota Prius Brake Problem A Negative PR Nightmare

Toyota may have another recall waiting in the wings if a reported problem with the Prius braking system is bad enough. Toyota is already on the ring ropes over millions of vehicles being recalled for braking and accelerator problems. Now the company's most squeaky clean offering, the Prius , is called into question.

Buddy Holly Remembered on the Day the Music Died

Critical Mass to Serve as Agency of Record for Nutella

Critical Mass has been hired to serve as the digital media agency of record for Nutella Canada, under Ferrero. The digital firm will be handling online communications adn promotion.

How Kelly Cutrone's Reality TV Show Can Change Public Relations

Larry's Beans Hires PRStreet

Larry's Beans has hired PRStreet to handle their public relations and media communications for them. The coffee bean company is looking forward to gaining the expertise of the PR giant.

iPad's Carefully Crafted PR in Media Frenzy

Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.

Arianna Huffington's Middle Ground: Print Media's Utopia

Arianna Huffington may be the catalyst by which old and new media reconcile. The Huffington Post's matron adds an intillectual, as well as down to Earth template for what may become news distribution in the 21st Century. Some öld media types have thumbed their noses at social media, while new age bloggers have to an extent ignored convention too much.

Sagefrog Hired by Penn Pharma

Sagefrog has been hired to run marketing campaigns and deal with public relations for Penn Pharma. The pharmaceutical company is looking to establish a presence within North America.

Honda Recalls 646,000 Compact Cars, Is Your Vehicle on the List?

Honda Motor Co. announced today a voluntary worldwide recall of 646,000 compact cars so that it can examine window switches that can overheat if exposed to liquid, causing smoke or melting or even catch fire. A PR disaster for the company whose cars used to be regarded as the safest in the world. Honda's "Safety for Everyone" initiative in North America may also suffer.