PR Plus PR Firm Hired as Agency of Record for Smashburger

Smashburger, a better fast food restaurant, has just hired a new agency of record, PR Plus. The PR firm will be working on promoting the restaurant chain, which has rapidly been expanding over the past few months. PR Plus will be representing the restaurant’s locales in Nevada and Utah.

“The Smashburger concept is so creative, fresh and innovative, we just had to work with its team to spread the burger magic to Vegas and St. George,” said Alissa Kelly, partner and chief operating officer of PR Plus.

The concept behind Smashburger is simple, providing quality fast food that tastes as good as it looks. The restaurant chain prides itself on providing “smashed” burgers that have been cooked to seal in the taste and juiciness of each burger. All ingredients are fresh, you won’t find any frozen patties around here!

Made from pure Angus beef, Smashburger’s hamburgers are carefully seasoned and cooked, then served with fresh cheeses, tomatoes and lettuce. The chain also offers other variations including a chicken version of their burger, Smashdogs and Smashsalads. To drink, the restaurant provides the usual lineup of beverages, along with a selection of wines and beers.

“We are pleased to partner with PR Plus as Smashburger enters the Las Vegas and St, George, Utah markets,” says Smashburger President Scott Crane. “PR Plus has a great track record and will help us in our quest to become every city’s favorite burger place.”

We understand a finalist for this assignment was Konnect PR, who has also done a lot of franchise PR work.