Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
Search became a verb because one company won the category. Privacy in search became a category because enough of the audience noticed what the winning company was logging. DuckDuckGo, Brave, Kagi, and the AI answer engine question that followed.
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.
Starbucks runs more sustained philanthropy than most consumer brands at its scale. The College Achievement Plan with Arizona State just landed. Here is the full architecture — the Foundation, Ethos Water, veterans hiring, origin-country investment — and what other brands can learn from it.