The City of Auburn Hills Downtown Development Authority request innovative consultants to submit proposals for the branding services as outlined in this Request for Proposal (RFP). The purpose of the effort is to create a unique and comprehensive brand for Downtown Auburn Hills. This Request for Proposals is intended to solicit and secure proposals from consultants who have experience in community promotion and identification (branding). The objective of this this effort is to have a unifying brand which will produce tangible increases in economic development activity, visitor activity and enhance Auburn Hills’ overall quality of life. The Request for Proposal (RFP) is for the services outlined in this RFP that will promote Downtown Auburn Hills as a unique and progressive place to live, gather, shop, eat, conduct business, and invest.Consultants will produce a proposal in an “ala carte” format for possible phased implementation. This versatile brand will be suitable for multiple applications, including but not limited to marketing, economic development and events. Background: Downtown Auburn Hills provides an array of businesses including restaurant, retail and service. Please see the attached for more information. Downtown Auburn Hills Events include events such as Summerfest, Friday Night Concerts, Public Square...