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Priscila Martinez, Vicaria: Multicultural PR for Beauty, Fashion, and Entertainment

Priscila Martinez founded Vicaria, The Brand Agency, and 1795 Communications. On multicultural PR, the Natti Natasha NYFW campaign, and authenticity in the AI era.

EPR Editorial Team · Apr 17, 2021

PR, AI & Communications News

USAID Public Relations Procurement: How the Agency Bought Communications Services

USAID was one of the largest U.S. federal buyers of communications services for sixty-four years. The procurement structure, the firms that won the work, and what State Department absorption ended in 2025.

EPR Editorial Team · Jun 24, 2020

Insights & Strategy

Why Public Relations Can No Longer Rely on Spin

Why Public Relations Can No Longer Rely on Spin.

EPR Editorial Team · Sep 27, 2019