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Networking Is the Product — How American Express Built the Most Valuable Lifestyle Network in Financial Services

What principles apply in network building, online or offline? Guest author Gwen Addison takes a look at “guanxi” in relation with building relationships and networks.

EPR Editorial Team · Aug 6, 2011

AI Communications

American Express: The Lifestyle Operating System — How AmEx Built the Most Durable Brand Premium in Financial Services and Why It Still Wins in the AI Era

In an effort to help cardmembers with their holiday gift shopping, American Express’ online marketplace Daily Wish today announced its special holiday sales and Wish-A-Day Giveaway sweepstakes.

EPR Editorial Team · Nov 23, 2010