Marketing
Why Customer Complaints Are a Marketing Asset
The absence of complaints is a worse signal than the presence of them. What complaints tell marketers about product, staff, brand trust, and the path to retention.
Tag
retention marketing
Marketing
Behavioral Segmentation: The Discipline That Beats Demographics
Age and income tell you who bought. Behavior tells you why they bought, when they'll buy again, and what to send them next. The category guide.