Tag

skiplagged

United Airlines vs. Skiplagged: The 2015 Lawsuit That Pre-Figured Every Brand-vs-Customer Framing Problem to Come

In 2015 United Airlines sued a 22-year-old founder for $75,000 over a search interface called Skiplagged. The press cycle was structural. Why the case pre-figured every modern brand-vs-customer framing problem.

EPR Editorial Team · Jan 6, 2015

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United Airlines: From Team USA to Teaching Case

United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.

EPR Editorial Team · Jul 28, 2012