Social Media
Why Most SMBs Still Fail at Social Media — And What Substantial Practice Looks Like in 2026
EPR's 2026 reference on substantial small and medium business social media practice. What's substantially changed since 2012 (mobile-first baseline, platform diversification, algorithm-driven distribution, creator economy, AI Communications dimension), what's still substantially broken (inconsistent cadence, generic content, measurement absence, integration failure, AI absence), and what substantial 2026 discipline looks like.