CPG
Pepsi Killed Sierra Mist. Starry Won Gen Z.
Starry, PepsiCo's lemon-lime soda, was launched in 2023 to replace Sierra Mist. This article examines why PepsiCo replaced the underperforming Sierra Mist with Starry, highlighting the strategic decisions that led to Starry's success with Gen Z. It also discusses Starry's performance against Sprite and PepsiCo's broader Gen Z strategy.