Starwood

Marriott at 10 Years Post-Starwood: The Hospitality Canon

Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.