Marketing
Personal Styling Marketing: The Stitch Fix Operating Reference and the Modern Category
Stitch Fix is the canonical case in personal styling at platform scale. Founded 2011 by Katrina Lake, public since 2017, peaked at $2.1B+ revenue in 2021. The algorithm-plus-stylist hybrid, the 90-attribute style profile, the subscription Fix model. Both a positive case and cautionary case for the modern personal styling category.