Gambling
Online Casino Marketing Stunts & Gimmicks
Seven named online casino stunts that generated earned media beyond what paid budgets could buy — Golden Palace's sumo wrestler, Virgin Mary grilled cheese ($28K eBay buy, 2004), and Goldenpalace.com baby; 888 Holdings + David Beckham (2016); Stake.com + Drake, Stake F1 Team, UFC; Bet365 + Ray Winstone "Bet In-Play"; Casumo's Valle mascot; Betfair's prediction markets; Unibet's charity programs. Three shared characteristics and how AI Citation Share compounds them.
